Had 2 guest speakers from the Mad Agency yesterday, found them very insightful and their talk was very useful. They came up with some great theories on how to get into the Industry and also to pitch idea’s to a client. I thought that the idea that when pitching an initial idea to a client to show them a hand drawn sketch very interesting. He was so correct in his thinking that clients only see what is on the surface and if the do not like a certain font or photo they are put off instantly.